Make.com Blueprint: Blogger to Pinterest, Fully Automated
Six modules. One constraint decides whether it works at all.
Disclosure: this page contains an affiliate link to Make. If you sign up through it, I earn a commission at no extra cost to you. The build below works identically on the free tier, and the section on when not to use this automation is included unchanged.
The integration genuinely exists and it's straightforward. Make lists Pinterest as a verified app it maintains itself, with a Blogger trigger that fires when a new post is added or an existing post is updated, and a Pinterest action that creates a pin.
There's even a published template for the simplest version — turning every new item from an RSS feed into a pin.
But here's the thing that decides whether your build works: the Pinterest module can't make an image. "Create a Pin" requires an image URL handed to it, and a Blogger post without a featured image produces nothing to pin.
That's the most common way this automation fails — and it fails silently, which is worse.
📋 In This Guide
The Six Modules
The minimum viable version is two modules. The version that won't embarrass you is six.
1. TRIGGER Blogger — watch new posts
2. FILTER Only continue if a featured image exists
3. FILTER Only continue if the post is genuinely new
4. TEXT Build the pin title and description
5. PINTEREST Create a pin
6. ERROR PATH Notify me when anything failsModules two and three are where most published tutorials stop short — and they're the difference between an automation you trust and one you check manually anyway.
Module six matters more than it looks. Make offers error handling on every module, and without it a failed run disappears quietly. An automation that stops working without telling you is worse than no automation, because you've stopped doing the task by hand.
Before building, set up the Pinterest connection. Make's documentation walks through it: add any Pinterest module, click Create a Connection, authenticate, confirm access. There's also a sandbox option using a token from a Pinterest developer account if you'd rather test against something other than your live boards.
Blogger Trigger or RSS?
Two routes exist and they behave differently, which matters more than the setup difficulty.
The Blogger module triggers when a post is added or an existing post is updated. Read that second clause carefully — every time you correct a typo in an old article, this fires.
Without a guard, that means a duplicate pin every time you edit anything. Which is exactly the kind of thing that looks like spam on a platform you'd rather not annoy.
The RSS module triggers only when a new item appears in the feed, so updates to existing posts don't refire it. Simpler behaviour, less to guard against.
The trade-off: the Blogger module gives you richer post data directly, while the RSS route gives you whatever your feed exposes — which on Blogger is usually enough for a pin.
My recommendation: start with RSS. It's the route Make's own template uses, it avoids the update-refire problem entirely, and you can always move to the Blogger module later if you need fields the feed doesn't carry.
If you do use the Blogger trigger, add a filter comparing the post's published date against its updated date, and continue only when they match.
⚡ Now the Part That Stops Most Builds
Pinterest needs an image URL. Your scenario has to supply one.
There are three ways to do it, and only one of them is genuinely free.
The wrong choice adds a monthly bill you didn't plan for.
Solving the Image Problem
Pinterest is a visual platform, and the Create a Pin action needs a publicly accessible image URL. Your Blogger post has to produce one.
Three approaches, in order of how much they cost.
Use your post's featured image. Free, simple, and the right default — provided you actually set one on every post. Your RSS feed or the Blogger module exposes the first image in the post, and that becomes your pin.
The catch is that a blog image and a pin want different shapes. Pinterest favours tall vertical images; blog headers are usually wide. Your pin will work, and it'll look like a cropped blog header rather than a designed pin.
Generate a pin image per post. Better results, and this is where costs appear. A design tool with an API can render a template with your title on it, or an image-generation service can create one — both add either a subscription or per-image charges on top of your Make operations.
Maintain a small library of branded backgrounds and rotate through them. This is the underrated middle route: design five or six vertical templates once, host them, and have the scenario pick one based on the post's category. Free after the initial hour, and visually far better than a cropped header.
Whichever you choose, add the filter. Module two exists to stop the scenario when no usable image is found. Without it, the run either errors or produces a pin with nothing on it — and both consume operations you've paid for.
Three Guards That Prevent Disasters
All three are cheap to add and expensive to omit.
1. The duplicate guard. Covered above, and it's the most important. Either use the RSS trigger, or filter on published-equals-updated. A scenario that pins on every edit will eventually pin the same article a dozen times.
2. The backfill guard. When you first switch a scenario on, the trigger may see your entire recent history as "new." Make's triggers let you choose where to start — set it to begin from now, not from the beginning, unless you genuinely want two hundred pins in one afternoon.
This one catches almost everyone once, and it's the kind of burst that looks automated to a platform watching for exactly that.
3. The error notification. Route the error path of your Pinterest module to an email or message to yourself. Connections expire, images occasionally 404, and platforms change requirements — you want to hear about it from your own alert rather than noticing three weeks later that nothing has pinned.
One more worth adding once you're running: a schedule rather than instant execution. Publishing and pinning simultaneously is fine, but spacing pins out looks more natural and gives you a window to catch a bad post before it propagates.
What This Costs in Operations
Make bills by operation — every module run counts, including filters that stop the flow and modules that check something and do nothing.
So a six-module scenario uses up to six operations per post, not one. Publishing twenty posts a month means roughly 120 operations, which sits comfortably inside a free allowance.
Two things inflate it more than people expect.
Polling triggers consume operations even when nothing happens. A scenario checking every fifteen minutes runs constantly. Set the interval to match your actual publishing rhythm — if you post twice a week, hourly checks are wasteful and daily is plenty.
Runs that fail still count. Every attempt that errors consumed the operations it used before failing, which is another argument for the image filter catching problems early rather than at the Pinterest module.
Useful tactical note from how Make prices things generally: exceeding your operation allowance is frequently cheaper per unit than upgrading a tier purely for volume. If you're only short on operations and not on features, check the overage rate before moving up.
When Not to Build This
Three situations where this automation isn't the right answer, including one that applies to more people than expect it.
You publish infrequently. Four posts a month is four pins. Building, testing and maintaining a scenario for that is an hour spent to save four minutes. Pin manually and keep the hour.
You want Pinterest to be a real channel. A single pin per post pointing at your article is syndication, not a Pinterest strategy. Accounts that perform well pin multiple variations, use different images for the same content and target different boards. Automation handles the baseline; it doesn't substitute for the strategy.
Your posts don't have good vertical images. If the honest answer to the image problem is "I'll use whatever's in the post," you'll produce a feed of cropped headers. That's not nothing, but it won't earn you saves — and saves are what Pinterest rewards.
One compliance note worth checking before you scale frequency. Make's documentation directs you to Pinterest's own API documentation for available endpoints and authentication, which means Pinterest's platform rules and rate limits govern what actually runs — not Make's. I wasn't able to verify current limits or the platform's specific position on automated pinning volume, so review Pinterest's developer terms before pushing this beyond a modest cadence.
Frequently Asked Questions
Can Make connect Blogger to Pinterest directly?
Yes. Make offers a native integration with a Blogger trigger that fires when a post is added or updated, and Pinterest actions including creating pins and boards. Pinterest is listed as a verified app that Make maintains itself.
Why does my Pinterest automation produce no pin?
Usually a missing image. The Create a Pin action requires an image URL, and a post without a featured image gives the scenario nothing to pin. Add a filter that stops the run when no usable image is found.
Should I use the Blogger trigger or RSS?
RSS for most people. The Blogger trigger fires when posts are updated as well as created, so editing an old article produces a duplicate pin unless you add a filter. The RSS trigger only fires on genuinely new items.
How many operations does this use?
Up to six per post in a six-module scenario, since every module run counts including filters. Twenty posts monthly is roughly 120 operations. Polling triggers also consume operations when nothing happens, so match the check interval to your publishing rhythm.
Will it pin my whole archive when I switch it on?
It can, if you don't set the starting point. Make's triggers let you choose where to begin — set it to start from now rather than from the beginning of your feed, unless you want your entire back catalogue pinned at once.
Is automated pinning allowed?
The integration is official and Make maintains it, but Pinterest's own API terms and rate limits govern what runs. Make's documentation points users to Pinterest's developer documentation, so check those terms directly before scaling posting frequency.
The Takeaway
The integration is real and the build is six modules: RSS trigger, image filter, duplicate filter, text assembly, create pin, error notification. Start from RSS rather than the Blogger trigger and you avoid the update-refire problem before it happens.
Solve the image question before anything else, because Pinterest needs a URL your scenario can supply. A small library of branded vertical templates is the best free answer, and it looks considerably better than a cropped blog header.
Then set the start point so it doesn't pin your archive, wire the error path to something that reaches you, and remember what the automation is: reliable baseline syndication, not a Pinterest strategy. The scenario handles the pinning. It doesn't handle whether anyone saves them.
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